A short call first
We work out what you already know and what you need it for, then pick the track that fits. If a shorter track will do the job, I will say so.
Courses / 1-on-1 online
Live training, one student at a time.
No recorded course, no batch of forty. Sessions are scheduled around you, taught live, and run on real ad accounts — ideally your own business. The full syllabus for every track is on this page.
Format
How the training runs.
Live sessions on your schedule
Online, screen shared, working inside real accounts. Sessions are recorded so you can rewatch, and you get homework between them.
Support after the last class
WhatsApp doubt clearing for 30 days after you finish, plus a certificate of completion once the final project is submitted.
Tracks
Six tracks. Jump to the syllabus.
Meta Ads only
Owners and marketers who want Facebook and Instagram ads to stop guessing.
8 live sessions
Google Ads only
Businesses with existing search demand who need calls, forms or store visits.
8 live sessions
Social Media Marketing
Anyone who has to post consistently and wants the posts to actually do something.
10 live sessions
Website Building + SEO
People who want to build and rank their own site without hiring a developer.
9 live sessions
Performance Marketing
Marketers running both platforms who need one system, not two silos.
12 live sessions
Complete Digital Marketing
Career changers and founders who want the whole discipline, not a slice.
30+ live sessions
Full syllabus
Meta Ads only
Owners and marketers who want Facebook and Instagram ads to stop guessing.
Fee₹10,999
Duration2–3 weeks
Sessions8 live sessions
Mode1-on-1 online
What you can do at the end: You can open a fresh ad account, set up tracking, launch a tested campaign and read the numbers well enough to know what to cut.
Module 1 — How Meta actually decides who sees your ad
- The auction: bid, estimated action rate and ad quality
- Why cheap reach and cheap results are not the same thing
- Objectives explained in plain terms, and which one to pick
- Placements, Advantage+ placements and when to control them manually
- The three levels: campaign, ad set, ad — and what belongs at each
Module 2 — Setting the account up so it does not break later
- Business Manager, ad account, page and Instagram linking
- Ownership and roles: why the account must be in your name
- Payment methods, spending limits and billing thresholds
- Two-factor authentication and recovering a disabled account
- Domain verification and why it blocks you if skipped
Module 3 — Tracking, before a single rupee is spent
- Installing the Pixel by hand and through Google Tag Manager
- Standard events vs custom events vs custom conversions
- Conversions API: what it fixes and how to set it up
- Event match quality — reading it and improving it
- Aggregated Event Measurement and prioritising your eight events
- Testing every event with the Events Manager test tool
Module 4 — Audiences
- Broad targeting vs interest stacking: what the data now says
- Custom audiences from website, video, engagement and customer lists
- Uploading a customer list correctly, and hashing rules
- Lookalikes: source quality, percentage and how many to run
- Exclusions and audience overlap — the silent budget killer
- Retargeting windows that suit your sales cycle
Module 5 — Building campaigns
- Campaign budget optimisation vs ad set budgets, with real examples
- Structuring for leads, sales, calls, WhatsApp and store visits
- Bid strategies: highest volume, cost per result goal, ROAS goal
- Advantage+ Shopping campaigns and when they beat manual
- Instant forms vs landing pages vs WhatsApp — trade-offs for Indian audiences
- Naming conventions so a three-month-old account is still readable
Module 6 — Creative that carries the campaign
- Hooks: the first three seconds and why they decide the CPM
- Formats — reels, static, carousel, UGC, testimonial, demo
- Copy frameworks: problem-agitate-solve, before-after, offer-led
- Building a creative testing matrix instead of guessing
- Using AI to produce fifteen variations, then editing them like a human
- Shooting usable ad creative on a phone
Module 7 — Optimisation and scaling
- The learning phase: what resets it and how to avoid resetting it
- How long to wait before judging an ad, and how much data is enough
- Frequency, ad fatigue and creative refresh cadence
- Rules for cutting: when to kill, when to hold, when to duplicate
- Vertical vs horizontal scaling, and the 20% budget rule in practice
- Diagnosing a campaign that suddenly stopped working
Module 8 — Reporting
- Custom columns worth having on every account
- Breakdowns: placement, age, device, time — and their limits
- Attribution settings and comparing them honestly
- Platform ROAS vs blended ROAS vs what the bank account says
- Building a one-page monthly report a business owner will read
- Final project: audit and rebuild a live account
Full syllabus
Google Ads only
Businesses with existing search demand who need calls, forms or store visits.
Fee₹10,999
Duration2–3 weeks
Sessions8 live sessions
Mode1-on-1 online
What you can do at the end: You can research keywords, build Search and Performance Max campaigns, track conversions properly and cut wasted spend every week.
Module 1 — Search intent and the auction
- Why search is demand capture, not demand creation
- Ad Rank, Quality Score and what actually moves them
- Campaign types explained: Search, PMax, Display, Video, Demand Gen, Shopping
- Where each type belongs in a real budget
Module 2 — Account setup and conversion tracking
- Account structure: campaigns, ad groups, and how granular to go
- Billing, payment methods and account-level settings
- Conversion actions: primary vs secondary, counting, windows
- Google Tag and Google Tag Manager installation
- Enhanced conversions and offline conversion import
- Linking GA4, Search Console, Merchant Center and YouTube
Module 3 — Keyword research
- Keyword Planner, search term reports and free alternatives
- Match types today: broad, phrase, exact — how they really behave
- Building a keyword map from your service pages
- Negative keyword lists and shared library setup
- Commercial vs informational intent and where to spend first
Module 4 — Search campaigns
- Ad group themes and single-theme ad groups
- Responsive Search Ads: pinning, asset variety, ad strength
- Assets and extensions — sitelinks, callouts, calls, location, lead forms
- Landing page relevance and message match
- Location, language, schedule and device settings that quietly waste money
Module 5 — Performance Max
- Asset groups, listing groups and audience signals
- Feeding PMax good creative instead of leftovers
- Brand exclusions and stopping PMax from eating your brand traffic
- What PMax will and will not report, and how to see inside it
- When PMax is the wrong choice
Module 6 — YouTube, Display and remarketing
- Video campaign types and skippable in-stream basics
- Building remarketing audiences from GA4 and customer lists
- Display: when it works, and how to stop it burning budget
- Sequencing video ads for a considered purchase
Module 7 — Bidding and budgets
- Manual CPC, Maximise Clicks, Maximise Conversions, tCPA, tROAS
- How much conversion data each strategy needs before it works
- Portfolio bid strategies and shared budgets
- Budget pacing, seasonality adjustments and day-parting
- Diagnosing "limited by budget" and impression share loss
Module 8 — Optimisation and reporting
- A weekly search term mining routine
- Auction insights and competitor pressure
- Experiments and drafts for safe testing
- GA4 reports that matter: acquisition, landing pages, conversion paths
- Building the monthly report and the decision log
- Final project: build a Search + PMax account from scratch
Full syllabus
Website Building + SEO
People who want to build and rank their own site without hiring a developer.
Fee₹11,999
Duration3 weeks
Sessions9 live sessions
Mode1-on-1 online
What you can do at the end: A live, fast, indexed website that you built, plus a 90-day plan for the content that will rank it.
Module 1 — Planning the site
- What the site is for: one primary action per page
- Sitemap and URL structure
- A page-by-page brief before you touch a builder
- Competitor teardown: what they rank for and why
Module 2 — Domain, hosting and WordPress
- Choosing a domain and pointing DNS
- Hosting choices in India and what actually matters
- Installing WordPress, SSL and setting permalinks
- Essential plugins — and the ones that slow you down
- Backups, updates and basic security hardening
Module 3 — Building the pages
- Themes and page builders: picking one and staying inside it
- Layout, spacing and type that looks professional by default
- Mobile-first building and testing at real breakpoints
- Forms, WhatsApp buttons, click-to-call and thank-you pages
- Reusable sections so a new page takes twenty minutes
Module 4 — Copy that converts
- Above-the-fold: what you must say in five seconds
- Structuring a service page and a homepage
- Proof: testimonials, numbers, logos, case notes
- Call-to-action placement and how many is too many
- Writing for someone who is comparing three tabs
Module 5 — Technical SEO
- Crawling and indexing: robots.txt, sitemaps, noindex
- Canonical tags, redirects and fixing duplicate content
- Schema markup for local business, service, FAQ and reviews
- Core Web Vitals — LCP, CLS, INP and the usual culprits
- Image compression, lazy loading, caching and a CDN
Module 6 — On-page SEO
- Keyword research for a small site, without paid tools
- Mapping one primary keyword per page
- Titles, meta descriptions and heading hierarchy
- Internal linking that actually moves rankings
- Writing a content brief and a page that satisfies the search
Module 7 — Local SEO
- Google Business Profile setup and category selection
- NAP consistency, citations and directories
- Getting reviews without begging, and replying to them
- Location pages for a business serving several areas
- Local pack ranking factors in plain language
Module 8 — Measuring and maintaining
- Search Console: indexing, queries, and fixing what it flags
- GA4 setup, events and the four reports you will actually use
- Rank tracking on a budget
- A 90-day content plan with topics and publish dates
- A monthly maintenance checklist so the site does not rot
- Final project: your own site, live and indexed
Full syllabus
Performance Marketing
Marketers running both platforms who need one system, not two silos.
Fee₹18,499
Duration4–5 weeks
Sessions12 live sessions
Mode1-on-1 online
What you can do at the end: You can run Meta and Google as a single funnel, prove what each channel contributed, and defend a budget decision with numbers.
Module 1 — Unit economics first
- CAC, AOV, LTV and contribution margin, calculated for your business
- Break-even ROAS and the number you must beat
- Lead-to-sale rate and why marketing is often not the problem
- Building a simple economics sheet you update monthly
Module 2 — The full tracking stack
- Google Tag Manager: tags, triggers, variables, data layer basics
- GA4 events, key events and custom dimensions
- Meta Pixel plus Conversions API, deduplicated correctly
- Google enhanced conversions and consent basics
- Offline and CRM conversion import
- A tracking QA checklist you run before every launch
Module 3 — Attribution, honestly
- Platform-reported vs GA4 vs blended numbers, and why they never match
- Attribution windows and modelling explained without jargon
- UTM discipline and a naming convention that survives contact with reality
- Incrementality thinking: geo holdouts and simple lift tests
- What to report to a client when the numbers disagree
Module 4 — Meta at scale
- Account structure for consistent spend
- Creative volume as the real scaling lever
- Testing cadence: what changes each week
- Retargeting layers and audience exclusion maps
Module 5 — Google at scale
- Search plus PMax working together, not against each other
- Brand protection and brand-term strategy
- Feed quality for e-commerce accounts
- Script and rule-based automation for routine checks
Module 6 — Landing pages and CRO
- Message match between ad and page
- Page speed as a conversion factor, measured properly
- Form design, field count and WhatsApp as an alternative
- A/B testing with small traffic — what is and is not worth testing
- Heatmaps and session recordings, read correctly
Module 7 — Budget allocation
- Splitting budget across prospecting, capture and retargeting
- Pacing rules and mid-month corrections
- Scaling rules and pull-back rules, written down in advance
- Handling seasonality, festivals and stock constraints
Module 8 — Reporting, forecasting and lead handling
- Building a live dashboard in Looker Studio
- The weekly review ritual: five questions, twenty minutes
- A simple forecast model: spend in, leads and revenue out
- Speed to lead, CRM hygiene and WhatsApp automation
- Nurture sequences for leads who did not buy yet
- Final project: a full-funnel plan with tracking, budget and forecast
Full syllabus
Complete Digital Marketing
Career changers and founders who want the whole discipline, not a slice.
Fee₹37,999
Duration8–10 weeks
Sessions30+ live sessions
Mode1-on-1 online
What you can do at the end: Every track above, taught in sequence, plus AI workflows, email and WhatsApp, freelancing and a capstone project you can show a client or an interviewer.
Phase 1 — Foundations
- How marketing actually works: attention, offer, proof, action
- Positioning and offer design
- Customer research: interviews, reviews mining, search data
- Competitor and category analysis
- Setting goals that map to money, not impressions
Phase 2 — Website and SEO
- The complete Website Building + SEO track
- Domain, hosting, WordPress, build and copy
- Technical SEO, on-page SEO and local SEO
- Search Console, GA4 and a 90-day content plan
Phase 3 — Content and social
- The complete Social Media Marketing track
- Pillars, calendar, reels, carousels and design
- Growth, community management and lead handling
- Content scorecard and monthly review
Phase 4 — Meta Ads
- The complete Meta Ads track
- Setup, Pixel and Conversions API, audiences
- Campaign building, creative testing, scaling
- Reporting and account audits
Phase 5 — Google Ads
- The complete Google Ads track
- Keyword research, Search, Performance Max
- YouTube, Display and remarketing
- Bidding, budgets and weekly optimisation
Phase 6 — Performance and analytics
- Unit economics, blended reporting and attribution
- Full tracking stack with GTM and GA4
- Landing pages, CRO and budget allocation
- Looker Studio dashboards and forecasting
Phase 7 — AI workflows
- Research, competitor analysis and audience insight with AI
- Copy, hooks, scripts and creative variations at volume
- Turning raw ad data into a written report
- Building a personal prompt library for repeat tasks
- Guardrails: fact-checking, claims, brand voice and what stays human
Phase 8 — Email and WhatsApp
- List building and lead magnets that suit Indian audiences
- Welcome, nurture and win-back sequences
- WhatsApp Business: catalogue, labels, broadcast rules and automation
- Deliverability basics and measuring what a list is worth
Phase 9 — Freelancing and career
- Building a portfolio when you have no clients yet
- Pricing: project, retainer and performance models
- Proposals, scoping and saying no to bad-fit work
- Client onboarding, communication rhythm and reporting
- Interview preparation, profile and case-study writing
Capstone project
- Pick a real business — yours or one you choose
- Research, positioning and offer
- Build the site, set up tracking, produce the content
- Launch Meta and Google campaigns on a live budget
- Present a full report: what you spent, what it returned, what is next
Inside a session
Real accounts, not slide decks.
Sessions are held over video with my screen shared. We build campaigns while you watch, then you rebuild them on your own account before the next class. That is the whole method — see it, do it, get corrected.
- Recordings of every session, yours to keep
- Templates: campaign briefs, reporting sheets, AI prompt packs
- Homework reviewed and corrected between classes
- Certificate of completion after the final project
Questions
Before you book.
Do I need my own ad budget?
A small one helps — even a few hundred rupees a day makes the lessons stick. If you do not have one yet, we work inside a demo account and you apply it later.
Do I need any background?
No. Every track starts from the basics of that platform. The only requirement is a laptop, a stable connection and time to do the homework.
Can I pay in instalments?
For the Complete Digital Marketing track, yes — split across the duration. Ask on WhatsApp and I will send the schedule.
What if I miss a session?
Tell me in advance and we reschedule. Sessions are one-on-one, so there is no batch to fall behind. Every class is recorded either way.
Is there a certificate?
Yes, issued after the final project is submitted and reviewed — not just for attending.
Do you train teams and colleges?
Yes. In-house team sessions and campus workshops are quoted separately based on group size and duration. Send the details and I will price it.
Full syllabus
Social Media Marketing
Anyone who has to post consistently and wants the posts to actually do something.
What you can do at the end: You leave with a content system you can run alone: pillars, a filled calendar, scripting and editing skills, and paid social behind the posts that work.
Module 1 — Strategy before content
Module 2 — The calendar and the system
Module 3 — Reels and short video
Module 4 — Static, carousels and design
Module 5 — Copy and AI workflows
Module 6 — Growth
Module 7 — Paid social
Module 8 — Community and lead handling
Module 9 — Measurement and review