Services
Monthly retainers for ongoing work, fixed prices for one-time builds. Everything below lists exactly what is included, what it costs and how long it takes — no proposal theatre.
Process
Six phases, in this order, every time. Nothing launches until the phase before it is finished — which is why the first campaign usually goes live in week three, not week one.
Week 1 · one call plus a questionnaire
Understanding the business before touching an account.
Week 1–2 · the phase most agencies skip
Finding out what is actually being measured, and fixing it first.
Week 2 · agreed with you in writing
Deciding what we say, to whom, and where the budget goes.
Week 2–3 · the heaviest week
Producing everything the campaigns need to run properly.
Week 3 onwards · daily checks, weekly changes
Structured testing rather than one campaign and hope.
End of each cycle · in plain language
Showing what happened, then deciding what changes next.
Timeline
Scope in detail
Your plan will use two or three of these, not all eight. Which ones depends on where your customers already are.
Facebook and Instagram, run as a testing system rather than a set of boosted posts.
Catching people who are already searching for what you sell.
Content that keeps working when the ad budget is switched off.
The slow channel that costs nothing per click once it works.
The page your ads point at is usually the cheapest thing to fix.
If we cannot measure it, we do not launch it.
Enough raw material to stop scraping for something to post.
The cheapest revenue you have is from people who already bought.
Included at every level
These are not upsells. They are the baseline, because without them the ads cannot be judged fairly.
Offer, audience, channel mix, budget split and the metric each channel is judged on — agreed before anything launches.
GTM, GA4, Pixel and Conversions API installed and verified, with UTM conventions applied across every campaign.
Fresh hooks, copy and formats each period — because creative fatigue, not targeting, is what usually kills performance.
Ad accounts, business manager, domain, hosting and analytics stay yours. I get access, not ownership.
Spend, results, cost per result, what I changed and what I am testing next — plus a live dashboard you can open any time.
One WhatsApp thread, answered within working hours. No account manager relaying messages to someone you never meet.
Real numbers
Straight exports from Google Search Console, Google Ads and Analytics — the full dashboard, untouched, with the figures written out underneath each one. These are my own properties; client account data is available on request, subject to their permission.
An 8.6% click-through rate at an average position of 3.6 is what correct on-page work looks like. The site is not just indexed — it is being chosen over the results around it.
A 14.68% view rate at 76 paise per view is cheap attention — the kind of top-of-funnel reach most small businesses assume they cannot afford.
Split across direct, organic search, paid search and referral traffic — every source tagged and attributed. That is the whole point of setting tracking up before spending.
Most client accounts are covered by confidentiality, so I show my own properties instead — the same tracking, the same reporting, the same discipline I would apply to yours. On a call I can walk you through a live client dashboard where the client has agreed to it.
Monthly retainers
Every plan includes strategy, creative direction, campaign management and reporting. The difference is how many channels we push and how much spend we manage.
One platform, one clear offer, getting the engine running.
Both ad platforms running together, with content keeping pace.
Full funnel with retargeting, weekly calls and heavier spend.
Billing
You pay the platforms directly from your own card, so you keep ownership of the account and the data. The retainer fee is for the work, not the media.
If managed spend goes above your plan cap, the excess is billed at 12%. Example: on the Growth plan, spending ₹3L in a month adds 12% of ₹1L.
The one-time fee covers account and tracking setup, audits, competitor research, the first content plan and the initial creative batch.
Three-month minimum — paid media needs that long to be judged fairly — then rolling monthly with 30 days notice. Invoiced at the start of each month.
One-time projects
Good when you need a specific thing built or checked rather than an ongoing relationship. Half up front, half on delivery.
One page built around a single offer, with tracking wired in. 7–10 days
A complete WordPress site your customers and Google can both read. 3–4 weeks
Shopify or WooCommerce, built to sell rather than just to exist. 4–6 weeks
A full teardown of what is running now and what I would change. 5–7 days
Fix what is broken, then publish against a real plan. 2–3 weeks setup
One day of shooting, edited and delivered ready to post. 1 day + 7 days edit
Add-ons
Billed monthly alongside your plan.
Good fit
Poor fit
From your side
Gathering these in the first week is the difference between launching on day ten and day thirty.
Admin access to your ad accounts, business manager, website, analytics and Google Business Profile — or permission to create them fresh in your name.
What you sell, what it costs, your margins, who buys most often, and what has already been tried. An hour of your time saves a month of guessing.
Photos, videos, logos, past creative and testimonials. If there is nothing usable, we schedule a shoot in week two.
One person who can approve creative and offers within a day or two. Campaigns stall on approvals more often than on strategy.
Someone answering the phone and WhatsApp. I can set up automation and routing, but a human still has to close.
A card on the ad account with enough headroom for the month, so campaigns are never paused mid-test for billing reasons.
Recent builds
E-commerce builds — names withheld by agreement
Questions
Enough to get 30 to 50 conversions a month, or the platforms cannot learn. We work that number backwards from your current cost per lead on the first call.
Paid usually shows a readable signal in three to four weeks and stabilises by month three. SEO takes four to six months before it moves meaningfully.
No, and be careful with anyone who does. What I guarantee is the process: tracking that works, tests that run, changes that are documented and reports you can check.
After the three-month minimum, yes — with 30 days notice. Accounts and assets stay with you, and I leave documentation behind.
Yes, on white-label media buying and tracking setup. Terms are quoted per engagement.
Take a one-time project instead. An audit or a landing page often solves more than a retainer would in the first month.