Tracking before spending
Pixel, conversions API, call and form events, and a clear definition of what counts as a lead. If we cannot measure it, we do not launch it.
About
I am Rahull. I run the work myself.
A freelance digital marketer based in Mysuru, working with founders, local businesses, non-profits and colleges across India — with AI built into how the work gets done, not bolted on as a sales line.
Background
From running campaigns to teaching them.
I started where most people do — managing ad accounts for small businesses that could not afford to waste a rupee. That constraint taught me the thing agencies often skip: set up tracking first, then spend. Every account I take on still starts the same way.
Alongside client work, I began teaching. First one-on-one, then whole classrooms — government colleges, private institutions, in-house marketing teams and online batches. Teaching forces you to defend every decision in plain language, which has made me a better marketer than any dashboard has.
Today the two halves feed each other. Live accounts keep the training current. Training keeps the client work honest.
How I work
Four rules I do not bend.
You own everything
Ad accounts, business manager, domain, hosting, analytics — all created under your name. If we part ways, nothing walks out the door with me.
Plain-language reporting
What we spent, what it returned, what I changed and what I am testing next. No screenshot dumps, no vanity metrics standing in for revenue.
AI with a human in the loop
AI drafts, researches and summarises. I decide the strategy, approve the creative and sign off on anything that reaches your customers.
The method
A funnel, not a pile of posts.
Most marketing fails because every channel is asked to do the same job. Each stage below has one job, one metric and its own creative — that is the whole system I build for a client.
01 — AttentionReels, short video and broad Meta campaigns that reach people who have never heard of you.
Reach & hook rate
02 — InterestContent that proves you know the problem — carousels, explainers, comparison pages.
Engaged sessions
03 — IntentGoogle Search and Performance Max catching people already looking for what you sell.
Cost per lead
04 — ConversionLanding pages, offers and forms built for one action, with tracking on every step.
Conversion rate
05 — RetentionEmail, WhatsApp and retargeting so the second sale costs a fraction of the first.
Repeat rate
Capabilities
What I can actually do, hands on keyboard.
- Meta Ads — campaign architecture, creative testing, CAPI and catalogue setup
- Google Ads — Search, Performance Max, YouTube and remarketing
- GA4, Google Tag Manager and server-side event tracking
- WordPress builds, landing pages and Core Web Vitals fixes
- Shopify store builds, theme customisation and product architecture
- On-page and technical SEO, local SEO and Google Business Profile
- Content systems — reels, posts, scripts and brand shoots
- AI workflows for research, copy, creative variants and reporting
Channel stack — what each one is for
Meta AdsCreating demand
Google SearchCapturing demand
Performance MaxCoverage across Google
YouTubeCheap attention at scale
SEOCompounding, slow to start
RetargetingClosing the undecided
Email & WhatsAppRepeat business
You rarely need all seven. Picking the right two or three is most of the job.
AI in practice
Where AI earns its place, and where it does not.
The useful question is not whether to use AI. It is which parts of the work are safe to hand over.
What AI does here
- Audience and competitor research, summarised from hours of reading
- First-draft ad copy, hooks and script variations — fifteen, not three
- Turning a messy ad report into a plain paragraph of what changed
- Repurposing one long video into a month of shorts and posts
What stays with me
- What the offer is and who it is for
- Where the budget goes and when to cut a campaign
- Anything making a claim about your product, price or results
- Final approval on every asset before it reaches your audience
Teaching
Classrooms, campuses and live batches.
Sessions run across government and private colleges in Karnataka, online one-on-one batches, and workshops for visiting groups and in-house teams.
Testimonials
People I have worked with.
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Completed the full 1-on-1 track and now manages her own Meta and Google campaigns without outside help.
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Weekly live sessions on a real ad account, with recordings and homework reviewed between classes.
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A field team trained on lead capture and follow-up, so enquiries stopped going cold over the weekend.
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A full-day introduction to digital marketing careers for final-year students, with live account walkthroughs.
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Marketing staff trained together on paid social, content planning and monthly reporting.
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Ads, landing page and tracking rebuilt together, so for the first time we could see which campaign paid for itself.
Want to work together?
Tell me about the business and what you need — training, campaigns, a website, or all three.
Get in touch